This report has all the same features as the Recent Referrals Report. The difference is that this report shows you all the visitors that entered your site that were not referred by a third party. They entered by either a bookmark, typing your URL in the browser, etc...

This report will show you the strength of your site by itself if you lost all of your search engine rankings or referrer links. For example, if you find that most of your site's traffic is coming from search engines like Google or Yahoo, then you should probably start trying to work on branding your company or site to get more direct visitors.

This report will teach you how much your business will suffer if you lose your search engine rankings and how well your site is branded. This information is very important for a long term business as no one can control how the search engines change and update their ranking algorithms.