This report groups all the keywords together with the corresponding referrer. It will give you a fast overview of how keywords are performing from each referrer. It gives the number of visitors, conversions and conversion percentages for each keyword within each referrer. Also each keyword in the report has a link within the keyword text that will give you the Country Of Origin breakdown. This information is very important if you are only looking for visitors from one country.

Example: Lets say you only offer your product or services to customers in the United States. If you are getting a lot of visitors from the United Kingdom, it does not matter how well your ad reads. When you see a low performing keyword, you should check the Country Of Origin Report against the keyword before making any decisions. Your ad could be the best ad in the world, but if you are targeting the wrong audience, your conversion will never get any better.

In addition this report will show you if you should be focusing on GEO targeting your ad better or instead writing better ads to compliment the landing page for the ad. There is nothing more frustrating for web surfers than to click on an ad only to see poorly written or badly organized information.

This report will explain why your visitors are not converting. If you are getting low conversions, you will need to analyze your offer or change who you are offering your product/service to.