This report will show you the popularity for each page as an exit point. This report is very important. It will give you a snapshot of all the pages that many of your visitors are leaving from.

Example: Lets say that in your business you are looking for leads. In your online form you are probably going to have a page that asks for contact information. By using the Exit Page Report and testing the page for contact information by experimenting, such as removing email or phone number, you will be able to see which question is causing the visitor to not finish the form. So if the Exit Page Report said your contact page was causing 29.54% of users to exit your site, you might want to try to remove the phone number from the form. Once making this change you might see that the form is now converting at 35.98%.

This report will help you to understand each question you have in your form or move you want your visitor to make.