The Bounce Rate Report has
become popular among webmasters. It shows
you which pages visitors are leaving immediately.
We have taken this report to the next level
over what most other analytic companies
offer.
The Bounce Rate Report first column shows
you the entry page the web surfer landed
on at your site. The second column shows
you the keywords web surfers used to find
that page. The third column gives you a
link that shows you all the referrers at
your site for the keyword vs. the entry
page. The fourth column shows you how many
referrer-visitor hits a keyword that lead
to that exact page. The fifth column shows
you the bounce rate and the sixth column
shows you the bounce rate percentage.
This report offers expanded data for your
keywords (found through web surfer searches)
in the search engines vs. how your landing
page performed. Once you get a few hundred
visitors to your site while using eWebAnalytics.com,
this report will show you which keywords
are not matching up well with which landing
pages.
Example: Lets say you
are using Pay Per Click (PPC) for the keyword
'web analytics' and you want to send all
your visitors to the home page of your site.
However, the home page might not be the
best landing page for that keyword. We will
show you in our Bounce Rate Report that
the keyword 'web analytics' got perhaps
100 visitors but 99 of them instantly left.
This meant they did not go to a second page
on your site because they did not find what
they expected to find from your ad.
Seeing this data of how your visitors react
to the keyword vs. the landing page will
show you which keywords you should think
about building individual content pages
for. This report will save you massive amounts
of money on clicks that do not work. |