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This page gives you a snapshot of where your traffic is coming from,
such as from Google, Yahoo and MSN as well as websites that are linked
to your site. This report shows you how many visitors you have received
from each referrer, the percentage from each and the conversion rate.
With this data you can understand where your traffic and your best customers
are coming from. This report is powerful because it helps you understand
the sources of traffic to your website and how those sources are performing.
If you are doing any kind of Pay Per Click (PPC) advertising with
content match for your site, this report will show you all the referrers
from each of those content sites. So, for example, if www.example.com
sent you 600 visitors and converted only 1 visitor into a paying customer,
you would probably want to stop your ads from showing on www.example.com
as you would most likely be losing money.
Ultimately this report will show you whose traffic is worth the cost.
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This report alone is worth the cost of eWebAnalytics service. It gives
you a breakdown of all the keywords that were used to find your site
as well as the number of visitors for each keyword. It also provides
you with the number of conversions and conversion percentages for each
keyword. Each keyword listed in this report has a link attached to it.
If you click on the link for a keyword, it will display a list of all
the referrers for that keyword and break down the number of visitors,
conversions and conversion percentages for each referrer.
Example: So if you were doing paid advertising in Google, Yahoo or
MSN for the keyword 'web analytics', this report would show you how
well each of the referrers performed. It will give you accurate data
so that you can know if you are getting great conversions from Google
but only poor conversions from Yahoo, for example. Knowing this information
will help you calculate how much you should pay for each keyword in
each referrer. In this example, you would not want to spend as much
with Yahoo vs. Google, since Google is converting better for the keyword
of 'web analytics'.
Here Is Where The Real Power Comes From With This Report:
This report takes all the guess work out of which keywords are profitable
and which ones are not.
For example, if you use Google's broad match or phrase match Pay Per
Click (PPC) with this report, you will be able to build a keyword
list that will make you the king of your niche. We will show you every
keyword that your broad match or phrase match was clicked on. We will
show you all the great converting 'long tail' keywords compiled in
one report to help you understand the best way to spend your money.
Because we show you the exact conversion for each keyword and which
referrer it comes from, you will know every low-cost keyword you could
potentially be bidding on. Using our keyword report in the right way
will bring you massive returns on your ads.
In addition you will discover all the negative keywords that are
not performing or converting well. By paying close attention to this
report, you can make your Pay Per Click (PPC) campaign become very
profitable.
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This report groups all the keywords together with the corresponding
referrer. It will give you a fast overview of how keywords are performing
from each referrer. It gives the number of visitors, conversions and
conversion percentages for each keyword within each referrer. Also each
keyword in the report has a link within the keyword text that will give
you the Country Of Origin breakdown.
This information is very important if you are only looking for visitors
from one country.
Example: Lets say you only offered your product or services to customers
in the United States. If you are getting a lot of visitors from the
United Kingdom, it does not matter how well your ad reads. When you
see a low performing keyword, you should check the Country Of Origin
Report against the keyword before making any decisions. Your ad could
be the best ad in the world, but if you are targeting the wrong audience,
your conversion will never get any better.
In addition this report will show you if you should be focusing on
GEO targeting your ad better or instead writing better ads to compliment
the landing page for the ad. There is nothing more frustrating for
web surfers than to click on an ad only to see poorly written or badly
organized information.
This report will explain why your visitors are not converting. If
you are getting low conversions, you will need to analyze your offer
or change who you are offering your product/service to.
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The Bounce Rate Report has become popular among webmasters. It shows
you which pages visitors are leaving immediately. We have taken this
report to the next level over what most other analytic companies offer.
The Bounce Rate Report first column shows you the entry page the
web surfer landed on at your site. The second column shows you the
keywords web surfers used to find that page. The third column gives
you a link that shows you all the referrers at your site for the keyword
vs. the entry page. The fourth column shows you how many referrer-visitor
hits a keyword that lead to that exact page. The fifth column shows
you the bounce rate and the sixth column shows you the bounce rate
percentage.
This report offers expanded data for your keywords (found through
web surfer searches) in the search engines vs. how your landing page
performed. Once you get a few hundred visitors to your site while
using eWebAnalytics.com, this report will show you which keywords
are not matching up well with which landing pages.
Example: Lets say you are using Pay Per Click (PPC) for the keyword
'web analytics' and you want to send all your visitors to the home
page of your site. However, the home page might not be the best landing
page for that keyword. We will show you in our Bounce Rate Report
that the keyword 'web analytics' got perhaps 100 visitors but 99 of
them instantly left. This meant they did not go to a second page on
your site because they did not find what they expected to find from
your ad.
Seeing this data of how your visitors react to the keyword vs. the
landing page will show you which keywords you should think about building
individual content pages for. This report will save you massive amounts
of money on clicks that do not work.
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If you want to watch every move on your site that a visitor is making,
this report is for you. The Recent Referrals Report gives you information
about their behavior on each page they visit. In the first column
of the report, we show you the count number of the visitor. The second
column gives you the time stamp of the visitor's entry according to
your time zone. The third column shows you the entry page that the
web surfer landed on when she came to your site. The fourth column
shows you the click-path of that web surfer. The click-path column
will show you something like (Go: 14). The 14 represents how many
pages the web surfer visited during his visit. If you click on the
(Go: 14) within the click-path column, you will see a new page that
will display full details about that web surfer including their GEO
location information, their IP Address, the time stamp when they first
entered the site, how long they stayed on each page and the path they
took to each page and also the equipment they were using such as Windows
XP, their Screen Size like 1024x768 as well as their Screen Colors
and Operating System.
The next column on the Recent Referrals Report is keywords. This
column shows you the keyword the web surfer used to come to your site.
The keyword they used caused him or her to behave the way they did.
Paying close attention to the keyword vs. the click-path will teach
you why some keywords are converting better than others. This is extremely
powerful since it will teach you how each keyword performs and what
path your visitors take based on that keyword. It will teach you what
changes you need to make. Your changes will direct your potential
customers to follow the path you want them to follow so they will
then convert into an actual customers.
The last column in the Recent Referrals Report will show you the
exact URL the visitor was referred from. So, for example, if they
came from Google using the keyword 'web analytics', we will show you
the whole query string of that search so you can see the exact page
in Google that made them want to click on your ad.
Real Time Reporting:
If you want to watch every move a web surfer uses when on your site,
you can view it in real time. You can simply sit on this page and
hit refresh; it will then instantly update the visitor's path. This
page can become addictive if you like watching your customer's every
move.
This Recent Referrals Report is very powerful. This report will teach
you more about your visitor's behavior then the visitor knows about
him or her self.
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This report has all the same features as the Recent
Referrals Report. The difference is that this report shows you all
the visitors that entered your site that were not referred by a third
party. They entered by either a bookmark, typing your URL in the browser,
etc...
This report will show you the strength of your site by itself if
you lost all of your search engine rankings or referrer links. For
example, if you find that most of your site's traffic is coming from
search engines like Google or Yahoo, then you should probably start
trying to work on branding your company or site to get more direct
visitors.
This report will teach you how much your business will suffer if
you lose your search engine rankings and how well your site is branded.
This information is very important for a long term business as no
one can control how the search engines change and update their ranking
algorithms.
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The Last 30 Days Report breaks down how your site has performed day
by day over the last 30 days. The first chart shows you data for all
the visitors to your site which includes unique visitors and returning
visitors. The next chart shows you only unique visitors for the last
30 days and the last chart shows you repeat visitors, meaning that they
had visited your site before.
These charts will help you see what days your site gets the most
traffic. Watching this report and comparing it to the All
Keyword Report, which shows all the keywords from referrers and
conversions, will teach you the visitor and customer trends for each
day of the week
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This report will show you the times of day when you get the most traffic.
If you are doing Pay Per Click (PPC) on your site, you may want your
ads to only show during certain hours. This report will help you to
understand the times that produce the most traffic.
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This chart will show you how many visitors your site gets every day
of the week.
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This chart will show you how many visitors your site gets every month.
It details and charts all visitors that entered your site and breaks
down that data for unique visitors and repeat visitors.
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This report starts by showing you what pages are popular by listing
the URL of the page with the most visits at the top of the report.
In the first column we show you the URL of the page that the report
is for. In the second column we give you the average length of stay
per web surfer for that page. In the third column we tell you how
many visitors have viewed the pages and the fourth column gives you
the percentage of the page's popularity vs. the total of all pageviews.
This report goes hand and hand with the Bounce
Rate Report. If you are finding that many of your customers are
leaving or bouncing out of your site on a particular page, you will
want to check the Pageviews Report for that page. You will want to
know how long the average visitor is staying on the page. If your
average visitor is only staying 3 seconds then you probably need to
make this page more attractive (e.g. change your headline) so that
the web surfer will stay longer.
The main purpose of this page is to help you to know which pages
visitors are spending little time on. It will show you the exact pages
you need to think about changing so you can grab their attention.
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The Average Click-Path Report is a great tool to learn how the majority
of your customers are behaving according to the content or offers
on your site. The first column shows you the entry page a web surfer
landed on. The next column gives you a link that says 'next click'.
When you click on the 'next click' link, it takes you to a new page
that shows you all the second clicks web surfers have used and so
on. The third column in the report shows you the percentage of web
surfers that went to each page.
Example: Lets say your site is called www.example.com. The report
would first tell you that 87% of your incoming traffic landed at www.example.com
home page. If you clicked on 'next click' link for that page, it will
take you to all the different click-paths the visitors went to next.
So it could say something like www.example.com/1.html got 47.89% and
www.example.com/2.html got 9.68%. This would show you that the majority
of your visitors are going to 1.html page vs. 2.html from www.example.com.
The ultimate purpose of this report is to help you to understand the
major click-paths. Lets say you are want your visitors to go to 2.html
vs. 1.htm, but instead the majority are going to the wrong page. With
this report you can change your page around to push more visitors
in the direction you want them to follow.
We all know that if a web surfer gets lost in your site and does
not take the path you want, they will never become a customer. Watching
this report closely will teach you what pages you need to work on.
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This report will show you the popularity for each page as an entrance
point.
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This report will show you the popularity for each page as an exit
point. This report is very important. It will give you a snapshot
of all the pages that many of your visitors are leaving from.
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Knowing the type of browsers the majority of your customers are using
is really important. The type of business you are in could cause your
visitors to use different browsers. This report will show you the
percentage of browsers used so you can make sure your site looks perfect
in the most frequently used browsers.
Example: If your site offered products to webmasters, you would probably
find that a lot of your web surfers are using FireFox as it offers
more webmaster tools for the browser. If you have a site that deals
with selling cars you will probably have more visitors using Internet
Explorer.
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This report tells you which computer operating system the web surfer
is using such as Windows XP, Windows 98 or an Apple based operating
system, for example.
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This report tells you the screen resolution that web surfers are using
to look at your pages. Knowing the average size can help you design
pages that work with the resolution that most people use without short
changing people who use other resolutions.
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This report tells you the level of color that web surfers
are using to view your pages.
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This report tells you the city/state/country that web surfers are
coming from to view your pages. If what you have to offer is only
for a certain city/state/country, this report can be important.
